I design brand identities, editorial systems, and packaging that earn attention — and hold it. Based in Singapore, working globally.
I am Kim, a graphic designer with eight years of experience building visual systems for brands that want to be taken seriously. I work across brand identity, editorial design, and packaging, often on projects where the brief is incomplete and the stakes are high.
My process is research-first and concept-led. I do not start with aesthetics. I start with the audience, the context, and the gap the brand is trying to close. The visual work follows from that clarity.
Everything you would ask in a first call, answered here so we can spend that time on your actual brief.
First concepts land in 7 days. Full delivery depends on scope: a brand identity typically runs 3–4 weeks; editorial and packaging projects run 4–6 weeks. Every project starts with a signed brief and a delivery timeline so there are no surprises.
Yes, selectively. What matters is whether the brief is clear and design will directly move the needle for the business. If the project is right-fit, budget is a conversation. Book a call and we will figure out what makes sense.
Three full revision rounds are included in every project. Most clients close in one or two because the brief process is thorough. Revisions outside of scope can always be quoted as a separate engagement.
I offer a single no-charge rework if the first concept genuinely misses the mark. This almost never happens because the brief process is detailed. But the option exists and I would rather fix it than have you live with work you do not love.
If you are building something that needs to look as deliberate as it is — a new brand, a publication, or a product entering a premium market — I would like to hear about it. I take on a limited number of projects each quarter to keep the quality high.
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